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Recently began a book that presents a fascinating look at human behavior and what drives our choices in life. What could easily be a boring, scientific study is written in a highly entertaining style.
Predictably Irrational: The Hidden Forces That Shape Our Decisions
Although I'm only through the first few chapters, I feel comfortable recommending it based on that alone.
(It's also given me some good insights on how to communicate and set prices for valuation services going forward!)
Tuesday, September 9, 2008
Irrational Reading
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1 comment:
It is a good book at least from what I was able to read in the chapter excerpts on-line. It's on my short list of books to read...if I ever get time.
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